Getting the (Insta)Story on Ecotourism: Using Social Media to Determine Protected Area Visitation

Have you posted on social media today? If you did, you’re not alone. All around the world people are using social media apps, and many of these apps are recording data as we speak. Though this thought might seem a little overwhelming, all of this data makes for a wealth of information that scientists can use for research purposes. Over the past decade, social media has started to become a huge source of data for scientists. One study published in 2017 aimed to find out whether this social media data could help researchers determine what factors were most important to tourists when choosing to visit protected areas in sub-Saharan Africa.

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