Certified coffee farmers are environmentally friendly and compensated for their efforts: Imagination or reality?

Do you go to the grocery store and look for the Fair Trade™ or Rainforest Alliance™ certified coffee? Many consumers prefer to buy certified coffee because they believe there is an economic benefit to the farmer, environmental benefits, or both. However, do these certifications actually improve farmer income and/or protect important environmental services? A recent study conducted in Uganda suggests that farms that are double or triple certified for coffee production suffer trade-offs between economic and environmental benefits.

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