Cutting through the doom and gloom – how psychology can be used to promote climate action

Do you feel overwhelmed by the apocalyptic scenarios presented in news related to climate change? You’re not alone! The fact that so many people feel hopeless about the prospects of halting climate change can put a spoke in the wheel of any efforts to inspire broad, public involvement in climate action. But by factoring in human psychology, climate change communicators can strike an optimally motivating balance between hope and fear.

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